For home improvement businesses in Greater Boston

Every lead gets answered. Even the ones you miss.

You're on a roof at 10 in the morning and the phone rings. I build the system that answers anyway, follows up while you're still working, and keeps every job in one place you can actually see. You close more of the work that's already calling you, and you spend a lot less of your evening chasing it.

Book a call

30 minutes on Zoom, no pitch deck. I'll ask what's leaking and tell you straight whether I can fix it.

Work truck parked at a residential job site in the early morning

Most business owners don't have a lead problem. They have a follow-up problem.

A customer calls and nobody answers. Someone fills out a form and waits too long for a reply. A happy customer leaves without being asked for a review. An old customer who would have hired you again never hears from you.

That's where the money quietly leaks out.

You call back at 6. They booked someone else at 11. It's not a marketing problem or a branding problem. Somebody was ready to hand you a job, and the phone rang at the wrong moment.

You already know this is happening. You just haven't had a free Tuesday to stop and fix it, and every agency that calls you wants to sell you more leads instead. More leads is the comfortable answer, because it doesn't ask you to change anything. It also means paying more money to lose a bigger number of them.

Then there's the tracking. The notebook, the truck console, the texts you meant to answer, the estimate you're pretty sure you sent. When someone asks how many jobs you're waiting to hear back on, you have to stop and think. That's not a memory problem. There's just nothing holding it for you.

I'm not going to tell you to get more organized. Everyone gives that advice and it never works, because you run a crew, not an office. The fix isn't discipline. It's a system that does the chasing, so there's less chasing left for you.

What actually gets built

Here's what exists when I'm done, not "we help you respond faster."

A landing page built for your business, so the people you send there land somewhere that asks them for the job.

Online booking with confirmations and reminders, so a call gets on your calendar and the customer actually shows up.

A CRM, which is one screen with every lead, where it came from, and where it stands. This is the notebook, replaced.

Automated follow-up, so every new lead hears from you in minutes, even when you're on a ladder, and keeps hearing from you until they answer or tell you to stop.

A business phone number with texting and missed-call text-back, so a call you can't take turns into a text conversation instead of a voicemail you'll get to tonight. Texting switches on once the carriers approve your registration. I submit it for you and everything else goes live without waiting on it.

With The Lead Machine, Fully Staffed, Voice AI and Chat AI pick up the conversation itself. They answer the phone and the chat on your site, handle the obvious questions, and put the job on your calendar while you're on site.

Pricing

The prices are right here, because you shouldn't need a call to find out whether you can afford it.

The Lead Machine: $1,497 setup, then $97/month

Landing page, online booking, CRM, automated follow-up, business phone number with missed-call text-back. Or $970/year, which is 2 months free.

The Lead Machine, Fully Staffed: $2,997 setup, then $297/month

Everything in The Lead Machine, plus Voice AI and Chat AI. Or $2,970/year, which is 2 months free.

The Custom Machine: from $4,997

For multiple crews, multiple locations, or when it has to talk to software you already run. The monthly is scoped on the call.

You pay the setup and the monthly in one checkout. The setup is charged today. The monthly starts 30 days later, on the same card.

What the monthly covers: the software, keeping it working when the software changes, your phone number and its carrier fees, the texts, emails and call minutes of normal use, and me, reachable when you have a question. That's all you'll spend.

Also available: review management ($497), so every finished job gets asked for a Google review, and database reactivation ($997), going back through everyone who ever called you and waking them up.

WhatsApp: I also set up WhatsApp alongside email and text, so your customers can reach you on whichever one they already use.

If it's not working, you get your money back

If you're not seeing results, tell me within 30 days of going live and you get back everything you've paid, the setup and any monthly. You won't have to argue for it, and I'll bring it up before you have to. I don't want to keep money from someone I'm not helping.

After that, you can cancel anytime, no penalty. You keep your domain, your email, your Google Business Profile and your full contact list.

What you're probably thinking

"I don't need this. I need more leads."

Maybe you do. But if you're losing a chunk of the ones you already have, more leads just means paying more to lose more. This works on the leads you're already paying for, before you spend another dollar on ads.

"This is going to be more office work for me, or I'll have to hire someone to run it."

It runs on its own. No notebook, no new hire, no software to learn on a Sunday. You get a screen you glance at, not a chore you keep up with. If it needs you to babysit it, I built it wrong.

"Someone's going to install this and disappear, and I won't know how to maintain it."

Fair. That's probably what happened with your website guy, and it's the most reasonable worry on this page. Agencies that only charge once have no reason to stay, and that's why they disappear. The monthly is my commitment that I'll still be here: I keep the system running and current, and I'm available when you have a question or need a call. I don't run your business. I make sure the machine underneath it never breaks or goes stale.

Why me

I build these systems myself, start to finish. I'm an engineer, not a salesperson reselling something I don't understand, and I'm not a marketing agency that will try to sell you ad management 6 months in. I don't run your ads and I don't run your business. I build the machine with you, I keep it running, and you keep doing the work you're good at.

For your first 90 days, you work with me one-on-one. When something comes up, you reach me, not a ticket number.

I'm in Boston. Most of the people doing this are a support inbox somewhere else.

You already know which calls you're missing.

30 minutes. I'll ask what's coming in, where it goes, and what happens when nobody picks up. If there's a leak worth fixing, I'll tell you what it costs to fix. If there isn't, I'll tell you that too, and we'll both get our afternoon back.

No countdown timer, no "only 4 spots left." Book whenever it suits you.

Rather write it down first? and I'll get back to you myself.